Kettle limescale showing proof that the magnetic limescale eliminator works

Magnetic LimeScale Inhibitor - Limescale Preventer

The Name Says It All

Permanent Water Descaling. Magnetic water softening for water hardness.
Dissolve limescale away, FOREVER. Saltless water Softener.

LimeScale Remover. Limescale Prevention
Softening Treatment Systems. Lifetime Guarantee
Zero running & maintenance costs. Chemical and Additive Free

Magnetic Water Softener Installation. Salt free water softener. Scale inhibitor
Easy. Just "CLIP-ON". No tools

Our products have a lifetime guarantee. 60 Day, Money-Back Guarantee, if you're not totally satisfied
Lifetime Guarantee,
on all our products.

Money-Back Guarantee if you're not totally satisfied

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Eco Water Softener
Simple Green Limescale Remover
Eco Friendly
Magnetic Water Softening Technology

  • Salt Free
  • Additive Free
  • Chemical Free
  • Maintenance Free
  • Zero running costs
  • Zero electronics
  • Lifetime Guarantee
  • Proven, Tested Technology
  • Stops further lime scale buildup instantly
  • Slowly reduces existing lime scale in your system
  • Reduces your energy and maintenance costs as your system and appliances are slowly cleaned out
  • Wasting water flushing out the unit, not required


Microscoptic photo showing water with 140 ppm before magnetic treatment
Microscopic photo of untreated water with hardness of 140 ppm, magnified 400x

Microscoptic photo showing water with 140 ppm after magnetic treatment

Microscopic photo of the same water after Magnetic Water Softening Treatment applied. Magnified 400x
Picture shows magnetized particles clustered together, keeping them in suspension and lowering the surface tension of the water.

Patented Product
The information used to design our magnetic units are from extensive testing over many years. The information gathered to perfect this Permanent Magnet Water Softener-Descaler Technology was eventually patented.

Not all Magnetic Water Softening Systems are Created Equal

In spite of these discoveries, 98% of manufacturers marketing Magnetic Water Treatment Devices, still do NOT use this patented magnetic configuration.

Health Effects from Magnetized Water

Research carried out by NASA has demonstrated that astronauts who are cut off from the earth's magnetic field develop significant health problems which can be prevented by providing an artificial magnetic field within the space capsule. Read more...
(Opens up in a new window)

Eczema Sufferers
Water Softeners have been Laboratory tested and proven to help alleveate skin inflammation for people suffering from eczema.   

Proof, showing how well our Magnetic Water Softening descaler units
(Using a kettle, to show what the rest of your house water treatment will look like)

Image showing the inside of a kettle, 2 weeks after Magnetic Water Softener installation

Kettle lime scale condition before installation of Magnetic Water Softener

You might ask
Q: How long will it take to descale all my water heater elements and pipes?
A: This all depends on the thickness of the scale in your system. Anything from 6 months to 2 years.

Please Note:
At no point have we added in any form of limescale remover to speed up the descaling process. We encourage you to take a photograph before, and 4 weeks after installation of our Magnetic Water Softener - Descaler, to monitor your own kettle to see proof for yourself how well our technology will work for you in your home, or business.

That is one of the many reasons we give a "60-Day Money Back Guarantee," for you to be totally satisfied with the results of our products, and showing you the confidence we have in our technology.

Lime Scale Remover
The image below shows how well our Magnetic Water Softening units work.
Not only stopping further calcification buildup, but actually starting to clean out
the system. Removing the existing scale
Photo taken 4 weeks after installation of our Magnetic Water Softening unit

Showing kettle 4 weeks after Magnetic Water Softening unit installation
The blue arrows above showing a distinct improvement of lime scale removal from the
kettle heater element. This will start creating significant savings on electricity
as the element will not have to heat the water through the lime scale.
This applies to all appliances with water heater elements in your home or business.

Too much lime scale buildup will eventually cause heater elements to over heat and fail.

Kettle lime scale condition before installation of Magnetic Water Softener



Image to the right, showing inside of a kettle.
Lime scale deposit, before installation
of Magnetic Water Softener
3.5 years of lime scale build-up)

Easy, 1 minute DIY installation
No cutting of your mains water supply pipe required
Stops further lime scale buildup instantly. PLUS, reduces existing lime scale 

Not all Magnetic Water Softeners are created equal
Some companies sell magnetic water treatment systems designed to have their magnets placed in the mounting frame so they may either oppose or attract each other. These configurations will have slightly different benefits as shown in the picture below.
From research we have done in this field, we would estimate over 98% of all magnets sold to treat water or fuels using magnetic fields, use these cross-flow configurations. We would also say with confidence and proof, these configurations produce far weaker results in comparison to our extensively researched and tested design.    

Magnetic Water Softener Treatment Systems

After installing a Magnetic Water Softener, will the water test for less hardness?

Tests will show the same levels of water hardness as before.
We are not adding, or removing anything from the water.
The magnetic treatment magnetizes all the particles, causing
the dissolved minerals to cluster together, keeping them in suspension and
lowering the surface tension of the water (as shown by the pictures in the left column of this web page) thus preventing the lime scale calcium carbonate from accumulating on the walls of your water pipes and heater elements.
The magnetic effect on the water does however make the water feel softer.

Affordable water softeners from the Best Magnetic Water Softener Suppliers.
Hard Water, Softening & De-scaling Solutions

Cost and Installation of your Magnetic Water Softening Unit

We are based in Cambridge
The cost of installing your Magnetic Water Softening Unit is worked out according to your location... 
Find out more (opens up in a new window)

Evidence, Proof and Facts showing, how well our technology works

Technical research on our Permanent Magnet Water Softener, Descaler design
Our Magnetic Water Softener, Descaler design was extensively tested over a period of 15 years and now used by the United States Federal sector.
Here is a full technical report on "
Non-Chemical Technologies for Scale and Hardness Control" from a publication series, designed to speed the adoption energy-efficient and renewable technologies in the United States Federal sector.

This means the Department of Energy had researched this information, determined it was accurate, and encouraged other government departments to adopt the use of these technologies to save the government money.

It is no co-incidence the US Federal Government, and the Department of Energy in particular, has published a report specifying that magnetic fields can be used to "soften water" and to remove mineral deposits from pipes and heaters. This specific technology of applying magnetic fields to liquids is recognized, and reported to..... Read More

Magnetic Water Treatment Devices are not new technology

These discoveries have been around for decades.

The problems is
By simply strapping a magnet, to the side of a water pipe, won't give you the desired results you would expect to see. Unfortunately, there are many companies out there selling magnetic water softener-descalers which do not work as expected, causing doubt in people's minds about the validity of this well documented successful technology.

In fact, the exact opposite will apply when using our magnetic water softener-descaler design, in that, if you were to turn our unit around 180 degrees, you would experience hard water coming out the other end, instead of the desired soft water.
This could in effect be used for for the purpose of reducing soap bubbles in an industrial application.


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Permanent magnetic limescale remover
Magnetic Water Conditioner  Manufacturer:

are based at:
147 High Street
Arlesey, Bedfordshire

United Kingdom
Contact: Deon van Rooyen
Tel:        +44(0)333 666 3213
Mobile: +44(0)7745 775 212

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